Monday, August 13, 2012

MBA 5703 Ecotourism Research Proposal

Our first assignment for MBA 5703 Ecotourism is a research proposal. Here is what I am proposing to do for my assignment.


Research Topic: Ecotourism development in Western Australia

Aims of the Research:

1.     To investigate the emergence of ecotourism policy and practice in Western Australia (ie Naturebank)
2.     To identify ecotourism operations that exist along the coast of Western Australia (from Perth to Derby)
3.     To undertake a rapid assessment these ecotourism businesses
4.     To investigate and explore if there are any Best Practice examples and document them
5.     To suggest as least one improvement for each business
6.     To create a report for knowledge sharing


It is an exciting time in Western Australia (WA) for ecotourism development. With a very progressive and proactive government driving a new initiative called Naturebank, WA is positioning itself to be “among the world’s premier ecotourism destinations” (Tourism Western Australia, 2011). In my research I will be explaining what Naturebank is, detailing its creation, outlining how it has influenced other state governments and the federal government to support and embrace this unique WA initiative and mapping the linkages between Australian policy and programs that support and encourage ecotourism development.

Once the policy and practice of ecotourism development in WA has been detailed, I will provide examples of best practices from existing ecotourism operation in WA which I will be discovering as I travel for one month along the coast of WA, from Perth to Derby, stopping in Broome for a conference organised by the Forum Advocating Cultural and Ecotourism (FACET) which is themed People, Partnerships and Programs, Emerging Opportunities for Kimberley Tourism (Figure:1 below). While at the conference I will be attending the key note speaker sessions and workshop to learn more about ecotourism development and best practice initiatives. A copy of the conference program is attached as Appendix B.

During my travel I will be uploading information on ecotourism, as well as photos from the ecotourism operations visited, to a Blog site which everyone is welcome to follow. The site address is http://kimberleyresearch2012.blogspot.com.au/

I look forward to sharing the insights on ecotourism development gained from this expedition with the class upon my return.





Proposed Approach or Methodology: A case study, and informal interviews

 Research Plan

The research plan is a case study of ecotourism policy and practice emergence in Western Australia and an investigation of ecotourism operations that exist along the coast of Western Australia between Perth and Derby.  The approach will be a 1 month long driving expedition (see Figure:1 below) from August 18 – September 13, as per the draft itinerary attached in Appendices A.

TASKS
1.     Undertaking a literature review on the emergence of Ecotourism policy and  practices in WA
2.     Data mining WA tourism industry notes, and interviewing key informants to identify existing ecotourism businesses
3.     Create a Blog site for information sharing during the trip
4.     Visit ecotourism operations where time permits while on the expedition
5.     Photograph, video and take filed notes
6.     Speak with (informal interviews) the ecotourism operators and staff where possible
7.     Exchange contact details in case follow up communications is needed
8.     Attend the FACET conference in Broome and videotape the Key Note speakers talking about Ecotourism
9.     Edit video for use on the FACET website and sharing in class.  Use snippets for this assignment’s final presentation.
10.  Create report
11.  Distribute report to ecotourism operators visited where requested
12.  Possible journal article from case study of emergence of WA’s ecotourism policy and practice
 TIMELINES

August 1 – 17  
Literature review and data mining
August 18 – September 13 
Field Expedition
September 14 – October 5
Synthesize field notes
September 18
Progress report. Present a summary of proposed research. Power-point presentations five - ten minutes in length (10 – 12 power-point slides).
September 19 – October 10
Draft report
October 11 - 15
Edit Videos
October 16 - 20
Finalize Report (approximately 6000 words)
Monday 22 October.

Present Findings to Class. Summary of research. Power-point presentations ten minutes in length (20 power-point slides).


Appendices A

August
Saturday
18
Depart Perth
September
Saturday
1
Broome – Derby
Sunday
19
Denham  (Shark Bay) (820 km)
Sunday
2
Derby – Islands
Monday
20
Denham to Exmouth (450km)
Monday
3
Derby – Islands
Tuesday
21
Ningaloo MP / Cape Range NP
(Exmouth)
Tuesday
4
Derby – Winjana (150km)
Wednesday
22
Ningaloo MP / Cape Range NP
(Exmouth)
Wednesday
5
Winjana – Tunnel Creek – Geikie Gorge (165km)
Thursday
23
Drive Exmouth to Karijini NP
(686 km)
Thursday
6
Geikie Gorge – Purnululu (650km)
Friday
24
Karijini
Friday
7
Purnululu
Saturday
25
Karijini NP
Saturday
8
Purnululu
Sunday
26
Leave  Karijini for  Eighty Mile Beach (525 km)
Sunday
9
Purnululu
Monday
27
Eighty Mile Beach  to Broome (365 km)  Stay Mercure Broome
Monday
10
Purnululu – Perth (3200km)
Tuesday
28
FACET Conference
Welcome Cocktail Function
Tuesday
11
Purnululu – Perth
Wednesday
29
FACET Workshop
Wednesday
12
Purnululu – Perth
Thursday
30
Leave No Trace Workshop
Thursday
13
Perth
Friday
31
Depart Broome for Derby





Provisional Reading List

List of relevant references to the research

Dowling, R.K. (2000) Global ecotourism at the start of the new millennium. World Leisure Journal 42 (2): 11-19.

Dowling, R.K. (2001) Environmental Tourism. In N. Douglas, N. Douglas &, R. Derrett. eds. Special Interest Tourism: Contexts and Cases. John Wiley & Sons Australia, Brisbane, pp.283-306.

Dowling, R.K. (2002) Theme Issue: Australian Ecotourism Journal of Ecotourism Volume 1.

Dowling, R.K. (2003) Community attitudes to tourism development in natural areas. In S. Singh,
D.J. Timothy & R.K. Dowling eds. Tourism and Destination Communities. CABI Publishing, Oxon, UK, pp205-228.

Dowling, R.K. (2004) An ecotourism development plan for the Abrolhos Islands, Western Australia In D. Diamantis ed. Ecotourism Management and Assessment, pp323-336. Thomson Learning, London, UK.

Dowling, R.K. (2004) Motivations of the environmental tourist. In A. Raj ed. The Tourist – A Psychological Perspective. International Tourism Publishing, Jhansi, India, pp167-186.

Dowling, R.K & Newsome, D. eds. (2006) Geotourism. Elsevier, Butterworth Heinemann. Oxford, UK.

Fennell, D. (2008) Ecotourism, 3rd edn. London: Routledge.

Fennell, D. and Weaver, D. (2005) The ecotourism concept and tourism-conservation symbiosis. Journal of Sustainable Tourism, 13(4), 373-390.

Fennell, D.A. & Dowling, R.K. eds. (2003) Ecotourism Policy and Planning. CABI Publishing, Oxon, UK.

Holden, A. (2008) Environment and Tourism, 2nd edn. Oxford, UK: Routledge.

Newsome, D., Moore, S.A. & Dowling, R.K. (2002) Natural Area Tourism: Ecology, Impacts and Management . Channel View Publications, Clevedon, UK.

Newsome, D., Dowling, R.K. & Moore, S. (2005) Wildlife Tourism. Channel View Publications, Clevedon, UK.

Tourism Western Australia (2011) Naturebank, exceptional ecotourism development opportunities in Western Australia

Weaver, D. B. ed. (2001) The Encyclopedia of Ecotourism. CAB International, Oxon.

Wearing S. L. and Neil, J. (2009) Ecotourism: Impacts, potential and possibilities, 2nd edn. Oxford: Butterworth-Heineman.

Weaver, D.B. (2005) Comprehensive and minimalist dimensions of ecotourism. Annals of Tourism Research, 32(2), 439-455.

Weaver, D.B. (2008) Ecotourism, 2nd edn. Milton, Queensland: John Wiley & Sons Australia.

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